In today's digital world, your business website is the first interaction consumers have with your brand. It takes about 0.05 seconds for users to form an opinion about your site and 38% of people will stop browsing a website if the content or layout is unattractive. 


After a bad online experience, 88% consumers will not return to the site. If your website hasn't been modified or revamped in years, the solution is probably very simple: introduce some methods of web design and UX/UI to create a new site that is responsive.


A website's content can be anything — pictures, videos, blocks of text describing your services, or a big headline. The way you integrate these pieces of content into your site's design is just as important as their purpose. 


Good design relies on the seamless integration of quality, information, and content that enhances the credibility of a site. 75% of consumers judge the reputation of a company based on the appearance of their website.

Make sure your site's content — whether in image or text form — improves its design. This enhances high-quality aesthetics through proof of success, brand defining statements, and images that keep users interested and engaged.


57% of internet users do not recommend a business that has a poorly designed mobile website. That's because sites that are not mobile responsive are poorly built by default, and do not have an ideal user interface.


In today's digital world, all businesses are expected to have a responsive site. In other words, the display of the site should change depending on the pixel width of the web page on which it is displayed.


If you have a responsive website, the aspect ratio becomes less important because the priority is to fill the screen in a way that is readable, compelling, and easy to navigate on all devices.


While it may be tempting to have your site feature awesome high-resolution images and media, it's not always the best idea. Having large files increases the pages' loading speed and greatly undermines its effectiveness. If website images do not load properly or take too long, 39% of people will stop engaging with the site.

On average, 47% of users expect a loading time of two seconds or less. To put this in perspective, even a one-second delay in page loading time can cause you to lose 11% of the total page views, and reduces your conversion rate by about 7%.


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