Search Engine Optimization (SEO) is the process of making your website and digital content more visible by ranking higher in organic search engine results.
Google generates 93% of all global traffic.
The first five organic results
(not paid ads) show up on a Google search account for over 67% of all clicks.
Organic results get the most clicks and generate higher-quality traffic because they are more credible than a paid advertisement.
Incorporating an efficient SEO strategy will boost your organic rankings and give your website longevity instead of just quick wins. However, getting your business to show up on the first page of Google isn't easy, even for the most experienced SEO marketers.