SEARCH ENGINE OPTIMIZATION (SEO)
WHAT IS SEO & HOW DOES IT WORK?
Search Engine Optimization (SEO) is the practice of improving your brand’s web pages to increase their positions in Google’s Search Engine Results Pages (SERPs). Google is the king of all search engines, boasting an incredible 94% market share. The first page of organic (unpaid) search results on Google accounts for 68% of all clicks.
Brands must use SEO to regularly identify and adapt to Google’s algorithm of more than 200 factors used in ranking sites. Having a consistently high ranking site in the organic search results builds trust and brand credibility with users immediately. It also generates higher-quality traffic, increases first accusations, and improves overall conversion rates.
Implementing SEO best practices are imperative to increasing your site’s content and rankings on organic search results. We now operate in a digital-first world, and if you want to build your online visibility and drive quality traffic, SEO best practices should be an integral part of your marketing efforts.
On-page SEO is the method of optimizing single web pages for higher ranking and increased traffic. Our digital marketing team will advise which pages of your website need updating, according to the keyword strategy. We will ensure that search engines understand the focus keywords of each page and map all URLs — including meta tags, meta descriptions, alt tags, and h1 tags.
Ideally, each web page will have unique title tags and content. Proper use of title tags help Google better rank your site. For example, the h1 headings define a page topic, and search engines will score your page lower if the tag is empty or absent. Use our free On-Page SEO Checker Tool to analyze ranking factors such as title tags, meta descriptions, meta tags, h1-h6, and internal links.
Meta tags also describe a web page's content to users so your message should be clear and include a call-to-action. After we implement on-page SEO, we re-evaluate your site's performance to resolve any remaining issues. Websites will need an audit every month to find and correct errors so that your SEO is up to date with Google's latest algorithms.
Our digital marketing agency will fix your website's technical SEO to comply with the major search engines. We run audits through our internal programs and by manually browsing your site. We then compile a list of issues, such as duplicate content, crawl error, and more.
Off-page SEO involves developing strategies outside of the website and is part of the overall digital marketing plan. At this stage, our digital marketing team will analyze keywords that are suited for your business and help you generate content that contains traffic-guiding backlinks to your site.
Link building through partnerships is one of the most common off-page SEO techniques. In this process, we find websites that are relevant to your brand and work with them to improve your campaign. These partnerships include:
Niche forums and content curators
Relevant news sites
Commercial news sites
Blogs and online groups