FEATURED Project

Reflex

Walkthrough Video

Reflex

Challenge:

For more than two decades, Reflex has been a leader in commercial and home design services. However, in more recent years, they were struggling to attract new clients and losing ground to much newer businesses with weaker portfolios.

When Reflex contacted us, they were concerned that their website traffic had plummeted over the past year or two.

Approach:

This project focused specifically on web design. Reflex had not updated their site in nearly ten years, leading to broken links, slow page loading, and limited capabilities.

It was critical that the new site was highly functional, responsive, and had seamless user navigation.

Our main objective was to elevate Reflex’s visual brand storytelling that showcased its stunning portfolio and award-winning modern design.

Solution:

The redesigned website for Reflex looks and feels like a natural extension of the brand and reflects the unbelievable depth of their work.

We amplified 360° imagery from their portfolio and used a spacious web design structure for a more modern aesthetic. 

Visitors could slide through a range of projects, and they now could take a quick virtual tour of each case study for a more detailed view. 

We connected the website’s visual elements to Reflex’s authentic brand story and highlighted their passion for helping build more personalized connections with their audience. 

Our team organized Reflex’s content into simplified categories, enabling visitors to easily explore, engage, search, and interact.

To boost engagement further, we helped Reflex launch a blog with sharable articles, imagery, video content, and free downloadable resources. 

To effectively identify prospects and generate consistent leads, we implemented a user-friendly booking system with free virtual or in-person consultations for clients.

Our developers put the site through extensive testing on various devices and browsers to ensure proper functionality and efficiency. 

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