CalmCare is a digital healthcare platform focused on creating a coordinated and personalized experience.
They provide accessible and secure mental health care services and have a highly specialized team of experienced medical doctors and licensed therapists.
Our client had built an excellent all-encompassing platform with unmatched customer service, but they were not getting the organic traffic or conversions they needed to stay competitive.
We worked with CalmCare to help them establish the brand as the "go-to" resource and elite provider of mental health care services.
The main goal for this project was to develop and execute a laser-focused SEO strategy to maximize visibility in search engines, generate consistent high-quality traffic, and fuel more conversions.
We performed a high-level SEO audit to identify and prioritize areas of concern, top opportunities, and a range of on-page and off-page optimizations.
Our team provided CalmCare with strategic recommendations centered on elevating visibility on search engines and attracting qualified traffic.
It was clear from the site audit that CalmCare was struggling with multiple elements of on-page optimization. The lack of high-converting long-tail keywords was the most significant factor contributing to the low rank in the search engine results pages (SERPs).
Working collaboratively, we further optimized the site content, making precise adjustments to strengthen and support the SEO strategy.